AI Insights · Timothy · January 2023
Top 5 Personalization Apps in New Zealand: Q4 2022 Performance
An overview of the performance of the top 5 personalization apps on a unified platform in New Zealand during Q4 2022, based on data from Sensor Tower.
In Q4 2022, the top 5 personalization apps in New Zealand displayed varied performance metrics in terms of weekly downloads, revenue, and active users. Below is a detailed overview of each app's performance.
Zedge™ Wallpapers & Ringtones saw a stable weekly revenue trend, peaking at around $186 in mid-October and $183 in late November. Weekly downloads fluctuated, with a notable increase in the last week of December, reaching approximately 622. Active users showed a slight decline initially but rebounded towards the end of the quarter, ending at around 2.8K.
Fonts Art: Cute Keyboard Font experienced a peak in weekly revenue of approximately $827 in mid-October, followed by a steady trend around $576 to $720 in December. Downloads saw variability, peaking at 1.3K in early October and ending the quarter on a high note with 1.1K in the final week of December. Active users remained relatively stable, fluctuating between 9.3K and 9.9K throughout the quarter.
Facer Watch Faces showed a steady weekly revenue trend, peaking at around $175 in the week of December 19. Downloads were relatively stable but saw an increase towards the end of December, reaching 266. Active users remained consistent, with a slight increase in the final weeks of the quarter, peaking at 745 in mid-December.
Email Home - Email Homescreen had a mixed performance in terms of weekly revenue, peaking at $124 at the end of October before declining to around $16 by the end of December. Downloads saw a peak of 2.5K in late October, followed by fluctuations and ending at 1.8K in the last week of December. Active users showed an overall upward trend, peaking at 10.3K in mid-December.
Live Wallpaper - 4D Wallpapers had a challenging quarter with minimal revenue and downloads. The highest revenue recorded was $145 in the week of October 24. Downloads peaked at 750 in late September but dropped significantly, with minimal activity for most of the quarter. Active users followed a similar declining trend, ending the quarter with around 44.
These insights highlight the varied performance of personalization apps in New Zealand during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
